Tuesday, October 16, 2012

Key Steps in Integrating Website and WordPress


If you have a website, but do not have a well-established blog page yet; you can choose to integrate a blog from WordPress to your site. This maximizes the effect that your website can bring to your business.

Integrating your website and your WordPress blog is as easy as creating a subfolder in your site and uploading the WordPress files in it.

To guide you more, here are the steps:

1. Create a subfolder on your site. If your current site is: http://examplewebsite.com, make a secondary folder such as http://shapesandsizes.com/blog. You are free to rename the "blog".

2. Transfer files from WordPress to your site. Make sure you have established your WordPress blog first. After you have polished your blog, you are now ready to download and upload its files into the subfolder. If the process has been successful, install the WordPress into your site.

3. Make each site pages WordPress-friendly. To ensure that each of the pages of your site is functional in either WordPress mode or customized site, add snippets at top of each page. This transforms regular PHP codes into a readable WordPress format.

4. Add Loop on pages. Remember to modify and paste the codes for WordPress' loop into your
website's pages. By adding the loop, you enable posts for each of the pages. You can choose to add another loop or more depending on how organic you want your page to be.

5. Complement the WordPress Theme. To preserve your existing website design, you can just integrate it with WordPress. Go to wp-content/themes/ and make a personalized folder; in it transfer the design files. Whether you have created your design in PHP, CSS, or HTML, WordPress can accommodate it.

However, in HTML, you will have to specify <base href-"http://examplewebsite.com" />.
By citing the <base>, the browser can direct to the main site. This saves you time in editing each pages.

By doing the above steps, you can now have the best of both worlds: the customization features of a regular website and the SEO-Content readiness of WordPress. Together, they build for you a powerful website that is equipped for marketing product/service in the internet.

You may choose to build your site’s own blog pages, but the built-in SEO features of WordPress are extremely practical for businessmen. Reserve the future of your customized blog in the hands of your webmaster, for now; grab the lucrative benefits of WordPress and your current website.

Hazel Joy P. Crizaldo is currently working as a Writer for Netmusketeer.com. The company specializes in website development; offering web design and web administration services. Visit www.netmusketeer.com or call 1-855-5689327 to choose the design and package that fits you.

Friday, October 12, 2012

Key Actions to Recode Traditional Website into Responsive


If you are a web designer and your clients demand smartphone-friendly sites, you have no choice but to implement responsive strategy on your work.

Implementing a responsive web design means you'll have to adjust the way you do coding on your html or CSS. You will have to add media queries and accommodate the resolution of netbooks, tablets, and smartphones. These smaller screens demand a flexible design, which can adjust freely as user navigates from text to image across all sides.

To help you get started on your responsive redesign, here are some guidelines:

1. Start appreciating the minimalist art. This era has delved into a more simplistic and functional design motif. You can see people prefer one to two tones with up to five functions displaying on the screen.  These reflect how the complex world of modern society opts for an easier and friendlier task partner-- the gadget. Tablets and smartphones have become an extension of how people do things one at a time with much efficiency. These simple yet functional actions describe what minimalist theme is with responsive design.

Upon embracing the minimalist art, sneak into patterns of plains and prints, white spaces and circles, nude colors and bars. Also opt for light colors, big fonts, and clear photos. You can still play with colors by adding touch of bright one with nude ones. If in doubt, use black and white schemes.

2. Apply the maximum width rule. In your html/ CSS code, add "media (max=width: 1200px)”. The media query is responsible for adjusting the user interface on any gadget the website is displayed on. The media query resizes your website to fit into the screen of a tablet or a smartphone. You can adjust the pixel depending on which gadget you are intending the website be displayed on.

Using the maximum width command instead of minimum width lets your website accommodate freely the spaces allowed in the user's screen.

 3. Code media queries for each major gadget. You will have to code separately for netbook, tablet, and or smartphone. Unless you just want to cater to an iPhone, doing at least three separate coding is a must. For netbook, assign a lesser pixel into the media query. Reduce the sizes of your header, banner, sidebar, as well as the text boxes. You will also have to reduce the font sizes.

For tablet such as iPad, you will have to code separately for Landscape and Portrait orientation. Reduce the elements stated above, and this time the photos also. Re-align the new image size with the content article size. You may opt to give up some nonessential images and content.

For smartphone, reduce the elements further. The pixel can be 680 or as the device specification dictates. This time, you may delete the photos and stick with the basic content and categories. If photos are part of what the website is about, then plan a way to arrange them in cascading style. In here; text boxes, side bars, and clear photos pay their worth.

These three; applying the minimalist theme, maximum width rule, and adjusting media query elements will help you get started on recoding your client's website. It is not just recoding, but a shift of art point of view as well as strategy in doing web design.

The web development field has met a lot of challenges and will develop more trends next year as mobile companies compete with better technology.

To learn more, visit www.netmusketeer.com or send queries at info@netmusketeer.com.

Thursday, October 11, 2012

Fundamental and Modern Elements in SEO Content


Writing content or blog is a mandatory task for pursuing Search Engine Optimization (SEO) on your website. Its craft remains an effective tool in targeting market and informing the customer. In competing for today's tough SEO practice, basic elements still performs excellently.

The top elements in content for SEO are: actual user's keywords, anchor text, and citation. Here is a brief discussion for each element:

1. Actual user's keywords. If you are trying to please Google and other search engines, think with a user's point of view. Analyze how actual people type into search boxes and define services. You'll be surprised that people uses simple words to specify what they want to know. So, try to use layman terms in your keywords and research on how actual people describe your product/service. Google Adwords and other applications may help, but research still out beats them.

2. Anchor text. If you are writing too good content, you’ll waste it if you are not utilizing anchor text. It is simply the highlighted word linked to an URL, creating a hypertext. This bridges your keyword to your website. To restate, this transports the reader to your online business address. No matter how elegant SEO has becoming nowadays, creating anchor text remains an efficient and effective strategy.

3. Citation. If you are convinced that you have written an informative and flawless content; be confident in leaving your business' calling card-- a citation. It leads your content's information to an actual company who can provide such product/ service. This serves as your marketing catch after giving the reader much help.

Actual user's keywords, anchor text, and citation are the top three and basic elements of content. These help your written output produce marketing results. These three make your website an institution in the World Wide Web and acts as your company's bookmark in search engines for years to come.

There are other elements necessary for a content to succeed in Search Engine Optimization competition. Some examples are: Relevancy to user’s current needs, Timeless Effect, and adaptability to mobile phone user-interface. These three just mean that the content must address actual concerns of people, has fundamental concepts, and are responsive. These three complements the basic elements as the latter extends to modern web designing and content planning.

Combining the prowess of two fields, web design and content becomes transcendent of any era and functionality. Whether in business or organization, desktop or smartphone; viewing helpful information makes life worthy of virtuality.

To learn more, visit www.netmusketeer.com or send queries at info@netmusketeer.com.

How to Maximize the Use of Citation in Content


If you have currently launched your website, and you need to put content into it, you will need some good strategies to make your efforts succeed.

A good way to start is to put citation in your content. Simply put, citation is your business' calling card into the text. Citation is a segway from the content's topic and points to your business name, service, and contact information.

Adding a citation in your content helps your reader knows where to get more information or avail an actual service. A citation leads the reader into an existing firm or company which can provide what the content is saying.

Citation, again, has several parts. The name of the business, the service, and the contact information. You can add link to it (pointing to your website) or pop an email form once the reader clicks the anchor text. This is also referred to your marketing catch after giving useful information.

Here are some guidelines in writing a citation:

1. Start with giving well-written and informative paragraphs. These help you establish your credibility as a writer in your field. You may add examples and tips to equip your reader more.
2. Gently lead a paragraph into your citation (you may do this halfway through your article or towards the end). As you construct your paragraphs, plan a way to introduce your company. You may do this by slightly giving an informed opinion then leaving your calling card.
3. Use creative words aside from: “To learn more...”, “You may visit...”, “Read related...” Try commenting on the current topic and say something like, “you can find an example of such in www...com”.
4. Limit your citation to three items: your company name, website address, and or email/telephone number. Giving more than three is already offensive in the eyes of Google webmasters.
5. Use one citation per content only. Writing more than one citation might create a negative impression on your loyalty to information or advertising.
6. Vary your citation in each content. Use different styles and strategies in introducing your citation. Experiment on how you can incorporate it in different segments of your content. Read on other author’s work and see how he/she does the citation strategy.

Using citation is just one strategy in making your content Search Engine Optimization-friendly. A citation helps readers locate where to click a company web address; thus, increasing Clickthrough rate (CTR) and backlink percentage.

Still, writing quality content is far more valuable and effective in marketing your website. Adding a citation is just a support for your SEO efforts.

To learn more, visit www.netmusketeer.com or send queries at info@netmusketeer.com.





Benefits of Hiring Web Designer and Content Writer


If you are putting up an e-store through eBay or Amazon, chances are you’ll bump into the reality of needing a professional website. Though eBay and Amazon provides functional tools to get you started on business, having your own website is still the most convenient way to do what you want for your business.

Putting up a personalized or customized website is hard work. You’ll have to buy your own domain, build your own website by structuring it through html and CSS. If you are good enough, you can edit your own photos or make your own videos. However, for many who prefer to concentrate on the business per se, hiring a web designer and a content writer is a convenience and an investment.

It is a convenience because you save time and effort in doing it, and an investment because you put in little money that will reap profits after. Consider it as a task for today in order to conduct better commerce online.

Again, hiring professionals to build your website is preferable if you are busy enough to manage it on your own. Hiring ones who have established themselves in the industry can give you better services. However, not all professionals may provide your needs; and apprentices may also provide you same quality services. The key point is to define what you want for your website and find the right (human) resources for it.

To give you an overview, here are some of the benefits of hiring a web designer and a content writer:

1. The cost for paying talents outside your company costs less than hiring them. Because you pay for the actual output, you save money for overhead production cost.
2. It saves you time. Because you pay per output, the talents aim for more production to earn more. This gives you leverage in determining actual timetable for web design and content needs.
3. You can customize a lot. Because the talents regard you more of a customer than a boss, you can lead the project at your own pace and discretion. This means you’ll be able to chart your plan, pull talents to deliver results, and manage it.
4. You are free to determine the duration of the project. You will just have to set the project period at the initial conversation with the talents and be free afterwards. Once you have fulfilled your obligations in the agreement, you are then released from giving financial responsibility.

These four benefits give you more leverage in managing business projects one at a time. If website creation is your priority this month, you can shift to another priority the month after. Hiring talents is more convenient for busy owners, but it might not be practical for those who can opt for free e-commerce sites first.

Determining the right personnel for your website creation depends on your own capability and resources. If you can do it, try it. If you can’t, better hire professionals.

Whichever way you choose, a well-designed website with well-written content remains a productive way to do business in the internet.